About Etto Music

“What should I play today?”

Five minutes wondering every morning.
Etto Music was built to remove those five minutes.

Etto Music ETTO logo concept sketch
Early logo sketch · 2025
Quiet café interior

“What should I play today?”
From the same daily question

While running a café ourselves, we faced the same small problem every morning. Subscribing to YouTube Premium and digging out a new playlist before opening.

It felt off when yesterday's tracks came back, search drained time — and beneath all of that was a quiet unease about music copyright in our venue.

What if it just played the right music for the room, by itself?
No repeats. No copyright worries.

That small wish became Etto Music.

Our Values

What we want to bring to every venue

Leave the music to AI

AI handles the daily playlist hunting. You focus on running the place.

Legal and fair

No additional PRO fees from us. One simple plan at $8/month per store.

Tuned to your venue

AI curates tracks that fit your industry and time of day — without repeating the same song.

Improves with you

Likes and skips train the recommendations to fit your venue better over time.

Etto Music app running on a development test phone
Development testing · 2025

The Team

Built from the operator's seat,
one detail at a time

Etto Music is built by a developer with 20+ years of shipping experience who ran a café and lived the same daily problem.

We're shaping a music service that works in real venues — incorporating feedback from owners, one decision at a time.

Start your venue with Etto Music

Try every feature free for 7 days.
Subscribe only when you're ready.

Have a question? Contact us